Westernization
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Publisher
Wiley
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info:eu-repo/semantics/closedAccess
Abstract
Westernization can be defined as a process of social change where societies convert to the customs and practices of Western civilization. As a concept it has a long pedigree and it is closely linked with colonialism, modernization, and lately globalization. © 2012 John Wiley & Sons, Ltd. All rights reserved.
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Keywords
conflict, consumerism, cultural difference, culture, globalization
