Celebrities on Social Networking Sites Advertisements and Their Impact on Purchase Decisions
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Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ)
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info:eu-repo/semantics/openAccess
Abstract
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Master of Arts in Communication and Media Studies. Thesis (M.A.)--Eastern Mediterranean University, Faculty of Communication, Dept. of Communication and Media Studies, 2016. Supervisor: Assoc. Prof. Dr. Agah Gümüş.
Keywords
Communication and Media Studies, Consumer behavior- Internet marketing - Social Networking Sites - Celebrities in Adevertisements, Electronic commerce - Psychological aspects, Social media - Marketing - Internet marketing - Social marketing, Social Networking Sites, Social Media, Advertising and Uses and Gratification Theory
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Samadova, Aygun. (2016).Celebrities on Social Networking Sites Advertisements and Their Impact on Purchase Decisions. Thesis (M.A.), Eastern Mediterranean University, Institute of Graduate Studies and Research, Dept. of Communication and Media Studies, Famagusta: North Cyprus.
